La publicité ChatGPT marque un tournant : on passe du ciblage par segment à l’hyperpersonnalisation individuelle. Votre assistant IA devient-il un nouvel outil marketing ?

In this new year, 2026, content creation and communication trends are drawing a clear trajectory: one of rebalancing. After a decade dominated by immediacy, volume, and the constant race for attention, brands and creators are shifting back toward formats that are more structured, more useful, and more credible. This evolution is part of the major social media trends of 2026. It reflects neither a rejection of digital nor misplaced nostalgia, but a direct response to platform saturation and...

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